Try these seasonal marketing ideas to boost sales and get your brand recognized.

Depending on your business, strategic seasonal marketing can be an important strategy for getting your brand remembered for years to come. But besides the major holidays, there are other ways to within the year that you can leverage to make money throughout the year.

 Understanding basic strategies for the holidays and trending events can bring in extra dough year-round, create new fans and position your brand front and center in the minds of future customers.

Here are 4 lesser-known top events your business can leverage to increase your bottom line. 

 1. The Oscars - Viewing Parties

 Marketing Approach:

 Whatever your business, you can capitalize on the Oscars.

• Offer discounts by creating glamorous event invitations to attract people’s attention and draw them into your service or store.

• Create a themed post on social media or use Oscar verbiage in your email campaign.  

 Your Trend Alignment:

However, you decide to promote your business, highlight storytelling and emotional engagement to match the glitz of the event and link it to your promotion.

 2. March Madness

 It’s not for everyone, but you can capitalize on college basketball. March Madness is a once-a-year event that captivates basketball and non-basketball viewers all across America.

 It’s a magical time to watch local and state basketball teams from all over the country try and compete for the national championship and your business should capitalize on it. 

 Marketing Approach:  

• Develop sports-themed ad copy

• Capitalize on bracket challenges, and email campaigns for sports bars or brands targeting fans. 

 Trend Alignment:

•  Use dynamic, personalized content to engage audiences with team-specific messaging.

 3. Women’s Day

 Approach:  

Design relevant content that focuses on women’s business achievements. Use greetings, promotional offers, and SEO-optimized blog posts for businesses targeting this celebration. 

 Trend Alignment:

 Emphasize authenticity and celebrate the women in business. 

4. Coachella Festival Season 

Approach:  

Create eco-conscious brand messaging, Instagram captions, or influencer collaboration scripts for festival-related promotions.

 Trend Alignment:

Focus on storytelling and visually engaging copy for social media platforms.

By aligning services with these events and trends—like personalization, emotional storytelling, and SEO optimization—copywriting businesses can position themselves as essential partners for seasonal marketing success.