Dear Reader,

I am the brain behind Inner Compass Copy.

I started my business to support entrepreneurs start and grow a their dream business.

My Journey

I’ve been a writer all my life. I started my journey as a personal trainer in the fitness industry writing blogs, wellness presentations, and sales and marketing material.

But, before I was a personal trainer, I worked at big box gyms as a sales consultant and local marketer for whatever company I was working for at the time. Some of the big names that hired me were Gold’s Gym, 24 Hour Fitness and L.A. Fitness.

My defining moment was when I learned that if I wanted to keep my job, I had to well…sell, sell and sell.

So, I devoured as many books and courses I could get my hands on. My first impressionable, and old schoolbook on sales was from a quirky guy named Zig Zeigler, which I still have today. It took several years, but that crazy little book set me on my path to copywriting.

I remember the day I earned my first paycheck as a membership “director” (sales) at 24 Hour Fitness. As I was walking home, I tore open my paycheck envelope that revealed more money than I had ever made in my life.

After that, I learned how to write sales, and “funnel” my prospects down the path to purchase by improving and tweaking gym sales pitches.

I also trained novice trainers on how to sell their services and make a living doing it.

This knowledge and skills helped me build and run a lucrative personal training business.

From there I had a sustainable personal training business that supported me though my education at Portland State University.

My Philosophy

I’ve always been admired entrepreneurship and the dedication and skills to dream it, build it and succeed. I pursued a MS degree in Behavior Modification and this education has helped me understand people’s buying process when they purchase a product or service.

My business philosophy isn’t so much about luck, but more about resilience, focus and follow through. It requires a clear vision of what you want to accomplish, finding the right blueprint and trusting the process.

Businesses fail for a myriad of reasons, but they shouldn’t fail if you

• Have a clear vision of your product or service that solves a problem.

• Find your perfect customer

• Research, and use savvy copywriting to market and sell.

  Here’s to your bright future.

  Diana

Inner Compass Copy

Content writer for small to medium size business that desire to grow.